Tiffany Yau

I'm a Ph.D. student studying Strategy/Organizational Theory at the University of Southern California.

Inspired by experiences in my work in entrepreneurship and VC, my research examines how actors navigate social evaluation under uncertainty. I study how attention, expectations, and social structures shape who and what becomes recognized as consequential, why recognition can diverge from underlying value, and how actors strategically navigate and reshape these evaluative environments.

Above all, I'm a community-builder who is passionate about empowering people with the needed resources and inspiration to make a positive impact on others, their community, and the world.